Kimora Lee Simmons' new business venture includes her daughters Ming Lee Simmons and Aoki Lee Simmons.

The women - 47, 22, and 20, respectively - are all center stage in the campaign for their new Forever 21 x Baby Phat collaboration.

Speaking about the partnership, the former model told People: 'I'm trying to create for them a very strong business sense and a very strong sense of independence and autonomy.'

Family business: Kimora Lee Simmons' new collaboration with Forever21 includes her daughters Ming Lee Simmons and Aoki Lee Simmons

She continued, 'I want them to know that I'm growing something for them — me and them. That's it. Me and my five kids.'

Joining them in some of the promotional content were Kimora's three sons - Kenzo Lee Hounsou and Gary Lee, both 13, and Wolfe Lee Leissner, seven. She adopted 

RELATED ARTICLES

• Previous
• 1
• Next

• Aubrey O'Day is back! Danity Kane singer looks better than... Naomi Campbell puts on a busty display in a plunging blazer... Demi Lovato flashes her taut abs in a tiny crop-top as she... Maren Morris shows off her toned frame in zebra-print bikini...

Share this article

Kimora shares her daughters with ex-husband Russell Simmons, Kenzo with former partner Djimon Hounsou, and Wolfe with estranged husband Tim Leissner. Gary was adopted in 2020.

The stunners posed in baby blue outfits, including a puffy jacket, sleeveless turtleneck, and cropped zip-up jacket. 

Models: The women are all center stage in the campaign for their new Forever21 x Baby Phat campaign

The looks were designed with Baby Phat's Y2K-era sensibility in mind, reviving the time period's memorable fabrics and styles.

'It's about creating that legacy,' the fashion mogul said about reinstating the beloved early 2000s company.

'I want [them] to understand the legacy of the business that was created for [them]. It's been a 20 year plus ride and I want them to understand that,' she continued.

Simmons emphasized the importance making her children knowledgeable as she noted: 'I think today a lot of kids go to school and come out and they don't know how to secure a mortgage. They don't know how to invest. 

'They don't know how to take a dollar and turn it into five. I want [my kids] to understand those things and have fun. And I think they do.' 

Values: Speaking about the partnership, the former model told People, 'I'm trying to create for them a very strong business sense and a very strong sense of independence and autonomy'

The photo shoot for the new collection was winter-themed and the family posed on a set with simulated snow.

The brands rolled out photos and Instagram reels to promote the November 17 debut of the range.

In a post on Thursday Forever 21 captioned a clip, 'ICONIC SUPERSTAR @kimoraleesimmons and her daughters ready to take over this holiday season with an exclusive @forever21 x @babyphat collab.

'Go shop the exclusive Forever 21 x @babyphat collection now online + in-stores!'⁠

Family affair: Joining them in some of the promotional content were Kimora's three sons - Kenzo Lee Hounsou and Gary Lee, both 13, and Wolfe Lee Leissner, seven

Speaking fondly about Kenzo, the fashionista said, 'Kenzo is 6 foot 2. So he's kind of taken the lead in terms of the height and the whole modeling thing. 

'But I think the others are hot on his tails.'

Her daughters are not new to modeling, as they first appeared in ads for the fashion house when they were much younger.

Baby Phat came onto the sartorial scene in 1999 as an extension to Phat Farm, which was run by her then-husband, Russell. 

The brand was a mainstay in the fashion world, standing out with its velour sweat suits. 

Kimora took over Phat Fashions in 2007, but sold it to the Kellwood Company just three years later.

Years later, in 2019, Kimora announced she'd bought back the business and re-launched it with Forever 21 that summer.

Now Phat Farm is joining Baby Phat in its resurgence and Simmons is allowing her daughters to take part in the process.

Fierce: Kimora struck a pose with her oldest child, Ming Lee as they dressed in black 

'They are Gen Z and I think they bring a new viewpoint to not only the fashion but to the business side of things,' the businesswoman explained.

She dished, 'Obviously things are more evolved in terms of social media and having that kind of platform and how you reach people.'

The proud mother added, 'Both the girls have some sort of a business aspect to their [college] majors. Ming's is a little bit more specifically into marketing and advertising and I just think it's great. 

'It's like being able to bring some of that information and some of those brains and smarts back home.'

Describing the offered selections, Kimora said, 'It's outdoor wear. So we have a snowsuit in all the colors. I also have little low slung hip hugger skirts, but in great fabrics that are warm and cozy.

'Everything is about layering, keeping it tight and cute and sexy, but also having outerwear.'

Brood: Kimora shares her daughters with ex-husband Russell Simmons, Kenzo with former partner Djimon Hounsou, and Wolfe with estranged husband Tim Leissner

ncG1vNJzZmivp6x7pa3IpbCmmZmhe6S7ja6iaKymqLWww8GisWiZoqm2pLjEZmhqbGRnf3GBjoSgpqeilnqNscRmiqKlnaS7tHnRnpqrrZmpwG6wwK6eoayVp8BumcinnmaElZp6grvKomSFnZViwLWt0Walnq9dd66jxYyJn5qsXZiurrzAop6nZpipuq0%3D